Video is quickly transforming the way we digest information on the web. With more than 3 billion searches a month, YouTube is the second biggest search engine in the world, with more searches than Yahoo!, Bing and AOL combined.

Facebook and Twitter both believe that the future of web content will be video heavy, while Cisco predicts that, by 2020, 82% of all internet traffic will be for video content.

If you are running a business, integrating video into your website’s landing pages should be a no-brainer.

A study conducted by revealed that using video on landing pages can increase conversion rates by up to 80%.

Videos increase the length of time visitors stay on your website, which gives more time for your brand message to sink in. Having a video on your website will also instantly build your credibility, especially if the video features yourself or your employees. The trust that a potential client has in your company will go up immediately once they see real people talking about how your company can help them with their problems.

Uploading your video on YouTube is also a cost-free way to spread your message further. It has been suggested that videos are 52 times more likely to appear on the page one of a Google search than a regular text article.

If you are planning to produce a company video in Japan, contact AB Video Japan now for a free consultation.

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